Editorial Guidelines
Our commitment to honest, unbiased reviews and transparent editorial practices
Core Editorial Principles
- Independence: We maintain complete editorial independence from manufacturers and brands
- Honesty: All reviews reflect our genuine testing experience and honest opinions
- Transparency: We clearly disclose affiliate relationships and funding sources
- Accuracy: We fact-check all claims and update content when new information emerges
Our Review Process
Every product featured on Brew Choices undergoes our rigorous 30-point evaluation system:
1. Product Acquisition
We purchase all products with our own funds to ensure complete independence. We never accept free products in exchange for reviews.
2. Extended Testing
Each product is tested for a minimum of 30 days under real-world conditions by our expert reviewers.
3. Comprehensive Evaluation
We assess performance, durability, ease of use, value for money, and compare against competitors.
4. Editorial Review
All content is reviewed by senior editors for accuracy, clarity, and adherence to our guidelines.
Affiliate Relationship Disclosure
Brew Choices participates in affiliate programs, including Amazon Associates. When you purchase through our links, we may earn a commission at no extra cost to you.
Important Guarantee:
Our affiliate relationships do NOT influence our editorial decisions, product rankings, or review scores. We recommend products based solely on merit, performance, and value.
Content Standards
- Factual Accuracy: All specifications, features, and claims are verified through testing and manufacturer documentation
- Regular Updates: We review and update content quarterly or when significant product changes occur
- Clear Labeling: We clearly mark sponsored content, affiliate links, and editorial content
- Expertise Required: All reviewers have demonstrated expertise in coffee equipment and brewing
- No Conflicts: Reviewers must disclose any potential conflicts of interest
Updates & Corrections
We are committed to maintaining accurate, current information. If you notice an error or outdated information:
- • Contact us immediately via our contact page
- • We will investigate and correct errors within 48 hours
- • Significant corrections are noted at the top of articles
- • Update dates are displayed prominently on all content
Questions About Our Guidelines?
We welcome questions about our editorial process and standards. Please contact us with any concerns.
Last updated: January 15, 2026